Marvel Comics have entered into an exclusive distribution agreement with Penguin Random House. The will leave their decades long exclusive agreement with Diamond Distribution.
Last year during the start of the Coronapocalypse, DC Comics left Diamond Distribution. They are currently in an agreement with Lunar Distribution. This broke the strangle hold monopoly that Diamond had over all of the comic distribution. Diamond still is distributing comics for several companies.
Penguin Random House is a free-freight company, allowing retailers to simplify their business models while alleviating the volatility and complexity of reducing freight costs and planning. Through many of PRH’s standard offerings, like its rapid replenishment program for graphic novels and advanced supply chain, Direct Market retailers will experience more flexibility to manage inventory and stock their stores to best serve their customers.
Direct Market retailers can choose to order Marvel products direct from PRH, or alternatively, through Diamond as a wholesaler under terms established by Diamond in the US and the UK. Hachette Book Group will continue to manage distribution of Marvel’s graphic novels and trade collections to the book market.
Marvel’s full print and online October Marvel Previews catalog and comic book solicits will be available in July and distributed by PRHPS to active accounts. All comic book and trade orders for titles going on sale this October should be made through PRHPS. Early solicit titles will be available for order starting on May 26. Retailers can open PRHPS accounts now to register for Marvel’s monthly title catalogs and solicits, which will continue to be available to retailers approximately three months ahead of on sale.
Marvel and PRHPS will be sharing more information with retailers in the coming weeks and months, and retailers will have an opportunity to learn more about PRHPS’s offerings and hear directly from Marvel and PRHPS leadership in the coming weeks. (Marvel)
(Via Marvel Comics)
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